Rent Express · 2026 campaign performance

Sales Ganando en Abril is the strongest all-around campaign.

Rent Express ran 10 tracked campaigns. The best performers are not simply the biggest: the strongest campaigns combine enough reach with efficient engagement and click-through behavior.

9,434,243Total impressions
248,560Total engagements
235,205Total post clicks
2.6%Weighted engagement rate

Overall ranking: balanced score

Score combines scale (impressions, engagements, clicks) and efficiency (engagement rate, CTR, click-to-engagement ratio). This prevents very small but efficient campaigns from beating large business-driving campaigns by rate alone.
#1
Sales Ganando en Abril
Mar 30–May 3 · 790,448 impressions · 6.7% ER · 51,565 clicks
85
#2
El Regalo Perfecto
May 4–May 31 · 2,066,815 impressions · 2.8% ER · 54,860 clicks
83
#3
El verano comienza en Rent
Jun 2–Jun 28 · 1,640,343 impressions · 2.3% ER · 35,974 clicks
66
#4
Gran Venta 20 Aniversario
Sep 28–Nov 1 · 763,470 impressions · 3.0% ER · 21,708 clicks
62
#5
Corta 12 Meses
Aug 13–Aug 17 · 123,532 impressions · 3.9% ER · 4,705 clicks
55
#6
Regresa a clases
Aug 3–Aug 30 · 1,858,714 impressions · 1.9% ER · 34,113 clicks
52
#7
Lluvia de Ahorros
Aug 31–Sep 27 · 900,267 impressions · 2.1% ER · 17,672 clicks
45
#8
Salpícate
Jun 29–Aug 2 · 1,123,897 impressions · 1.3% ER · 12,366 clicks
26
#9
3 Ofertas 1 Semana
Sep 24–Sep 30 · 149,156 impressions · 1.6% ER · 2,049 clicks
17
#10
Levella Reel - Karla
Jun 1–Jul 31 · 17,601 impressions · 6.7% ER · 193 clicks
17

Why some campaigns are better

The scatter shows the tradeoff: right is more reach, higher is better engagement rate, and larger circles mean more clicks.
0.0M0.6M1.1M1.7M2.2M0.0%1.8%3.5%5.3%7.0% Impressions Engagement rate Sales Ganando en Abril: 790,448 impressions, 6.7% ER, 51,565 clicksSales Ganando en AbrilEl Regalo Perfecto: 2,066,815 impressions, 2.8% ER, 54,860 clicksEl Regalo PerfectoLevella Reel - Karla: 17,601 impressions, 6.7% ER, 193 clicksLevella Reel - KarlaEl verano comienza en Rent: 1,640,343 impressions, 2.3% ER, 35,974 clicksSalpícate: 1,123,897 impressions, 1.3% ER, 12,366 clicksSalpícateRegresa a clases: 1,858,714 impressions, 1.9% ER, 34,113 clicksCorta 12 Meses: 123,532 impressions, 3.9% ER, 4,705 clicksCorta 12 MesesLluvia de Ahorros: 900,267 impressions, 2.1% ER, 17,672 clicks3 Ofertas 1 Semana: 149,156 impressions, 1.6% ER, 2,049 clicksGran Venta 20 Aniversario: 763,470 impressions, 3.0% ER, 21,708 clicks
Best all-around: Sales Ganando en Abril

It has the highest engagement rate tied at 6.7%, second-highest clicks, and enough scale to matter. That combination makes it more balanced than rate-only winners.

Best scale: El Regalo Perfecto

It leads impressions (2,066,815) and clicks (54,860), but its 2.8% engagement rate is below the Rent Express weighted average.

Best efficiency caveat: Levella Reel - Karla

It ties for top engagement rate, but only generated 17,601 impressions and 193 clicks, so it is efficient but not a major volume driver.

Reach leaders

El Regalo PerfectoMay 4–May 31
2,066,815
Regresa a clasesAug 3–Aug 30
1,858,714
El verano comienza en RentJun 2–Jun 28
1,640,343
SalpícateJun 29–Aug 2
1,123,897
Lluvia de AhorrosAug 31–Sep 27
900,267
Sales Ganando en AbrilMar 30–May 3
790,448
Gran Venta 20 AniversarioSep 28–Nov 1
763,470
3 Ofertas 1 SemanaSep 24–Sep 30
149,156
Corta 12 MesesAug 13–Aug 17
123,532
Levella Reel - KarlaJun 1–Jul 31
17,601

Engagement-rate leaders

Sales Ganando en AbrilMar 30–May 3
6.7%
Levella Reel - KarlaJun 1–Jul 31
6.7%
Corta 12 MesesAug 13–Aug 17
3.9%
Gran Venta 20 AniversarioSep 28–Nov 1
3.0%
El Regalo PerfectoMay 4–May 31
2.8%
El verano comienza en RentJun 2–Jun 28
2.3%
Lluvia de AhorrosAug 31–Sep 27
2.1%
Regresa a clasesAug 3–Aug 30
1.9%
3 Ofertas 1 SemanaSep 24–Sep 30
1.6%
SalpícateJun 29–Aug 2
1.3%

All Rent Express campaigns

Sorted by balanced score so the table explains both the ranking and the tradeoffs.
CampaignImpressionsEngagementsERClicksCTRScoreWhy it ranks this way
Sales Ganando en Abril
Mar 30–May 3 · 35 days		 790,448 52,621 6.7% 51,565 6.5% 85 best balance of reach, engagement, and clicks
El Regalo Perfecto
May 4–May 31 · 28 days		 2,066,815 57,426 2.8% 54,860 2.7% 83 largest reach and highest click total, but lower ER
El verano comienza en Rent
Jun 2–Jun 28 · 27 days		 1,640,343 37,772 2.3% 35,974 2.2% 66 middle performer with no clear leadership metric
Gran Venta 20 Aniversario
Sep 28–Nov 1 · 35 days		 763,470 22,592 3.0% 21,708 2.8% 62 middle performer with no clear leadership metric
Corta 12 Meses
Aug 13–Aug 17 · 5 days		 123,532 4,795 3.9% 4,705 3.8% 55 strong efficiency in a short burst
Regresa a clases
Aug 3–Aug 30 · 28 days		 1,858,714 36,201 1.9% 34,113 1.8% 52 middle performer with no clear leadership metric
Lluvia de Ahorros
Aug 31–Sep 27 · 28 days		 900,267 18,604 2.1% 17,672 2.0% 45 middle performer with no clear leadership metric
Salpícate
Jun 29–Aug 2 · 35 days		 1,123,897 14,984 1.3% 12,366 1.1% 26 large reach, weakest engagement rate
3 Ofertas 1 Semana
Sep 24–Sep 30 · 7 days		 149,156 2,379 1.6% 2,049 1.4% 17 low scale and below-average efficiency
Levella Reel - Karla
Jun 1–Jul 31 · 61 days		 17,601 1,186 6.7% 193 1.1% 17 tied highest ER, but tiny reach limits impact

Method: engagement rate is engagements divided by impressions as stored in the campaign database. CTR is post clicks divided by impressions. The balanced score uses percentile ranks across the 10 Rent Express campaigns: 50% scale metrics and 50% efficiency metrics.